Season and Jarrod Lopiccolo are longtime residents of Carson City, Nevada and lifelong entrepreneurs. Without outside investors, they started a digital marketing agency in Reno and grew it from a small family business into an international company with offices around the world. They attribute much of their success to working hard, making thoughtful decisions and being financially responsible.

Those same values shaped how they raised their children, Harper and Scarlett. Season and Jarrod believe children can begin learning about money long before they have a bank account, a job or a car payment. Teaching kids the value of earning, saving and making choices with money can give them confidence and greater purchasing power later in life.

The idea for Knock on Wood Publishing began when Harper and Scarlett were young and learning how to help around the house, earn money and save for the things they wanted. What started as a story Jarrod and Season shared with their own children eventually grew into a five-book series designed to introduce financial literacy through fun, relatable stories kids can understand.

Nearly six years after that first story was told, those early lessons are showing up in real life. Harper, now 17, has held a job, purchased his own car and is preparing to invest some of his savings while studying the stock market. Scarlett, now 14, is saving and preparing to purchase her first car when she turns 16.
Season and Jarrod have watched firsthand how giving children the opportunity to make financial decisions can build confidence, responsibility and independence. Starting early helped Harper and Scarlett understand that the things they want have value and that working hard, saving and making smart choices can create more possibilities.
That experience is at the heart of Knock on Wood Publishing and its five-book financial literacy series. The goal is simple: help families start conversations about money earlier and give kids practical lessons they can carry with them as they grow.